Final Digipak

This is the finsl net design for my digipak. I decided to make the band name and album name very large to help attract attention when on shelves etc. The colour scheme I used I wanted to represent technology. the black and white of the album name 'Cut here' and the grayscale background help to convey an old looking effect, whereas the red of 'retrones' and the 2 brightly coloured panels are visually appealing and represent the future. The digipak i feel is also post-modern in the sense it brings multiple aspects from different time periods together - the font for 'cut here' is similar to what's seen in retro styled cinema, whereas the backgrounds represent psychedelic tunnels representative of the 1960's. I also chose to deliberately cut down the title of 'Life is simple in the moonlight' to 'LiSitM' similar to how a band would on their actual setlist. The setlist idea spans the whole back cover, where the track listing looks handwritten. I feel this is a typical style of musicians to have text look handwritten, as it resembles the relaxed atmosphere and laidback attitude of musicians and exaggerates it due to the fact I've warped the text slightly - e.g with 'Gratisfaction' I made the text slanted. I also feel that the cheesiness of the warped text and the ridiculously coloured patterns in 2 of the panels on the design aid the retro appearance and theme I'm having throughout my media campaign, spanning even my video. That would make my video and campaign post-modern in the sense that it borrows themes and stylistics from the 1980's.

I will also take pictures of my digipak as it were if it were in the iTunes store, or the shelves of a shop.