Tuesday, 21 February 2012

I will now begin to research into Magazine advertisements for albums, Starting with this one for Kasabian's 'Empire' the Ad is nicely laid out with artwork similar to that of the album cover taking up the majority of the space and text the rest.
 The importance of using the same imagery (in this case the 'Empire' banner, playing card visuals and painted figures) is to maintain continuity, which helps people relate this advertisement they've seen in a magazine to the actual digipak album. Kasabian also produced a logo for their band name appearance which is visible on this advertisement for the exact same reason - distinguishing themselves and helping other people to.

Other features include the reviews published by other media organisations such as newspapers or TV channels and these are used for promotional purposes, to help lure new customers or people previously unknowing of the artist in question to buy the album.

The level of continuity is taken further when watching the music video for 'Empire' one quickly recognises the  matching visual theme of the renaissance period and a time where art and paintings were very prominent (as the video is set, or supposedly set during a time of uncertainty inn Europe in the middle ages, possibly referring to the French Empire). the artwork on the advertisement is similar to that in colour and style.This imagery is complimented by a serif font, to give the appearance of upper class opulence  associated with the historical period.

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