example footage 2

this is another piece of footage which I will use in my music video, which shows the rapidly changing display on a sound mixer. i think this makes a good piece for my particular video due to its connotations with technology. the idea of this image being a mixer board also conforms to the postmodern feel my video will have.

I'll apply this clip every so often throughout my video and cut it to be a fraction of a second long in order to give the appearance of the video breaking up and possibly malfunctioning.

I'll also add effects to this clip, such as colour tint and reversing it.

This is another Magazine advertisement I'm choosing to study for Blink 182's 2011 album 'Neighbourhoods'. the reason I'm choosing this one mainly is the differences from the Kasabian advertisement. Instead of including reviews by magazines and Tv channels etc, They've decided to include a commercially successful single to try to lure people into buying the album, in a similar way to how Kasabian's reviews do.

another difference is how the main picture on the advertisement is a picture of the album, instead of just the same imagery.

I will now begin to research into Magazine advertisements for albums, Starting with this one for Kasabian's 'Empire' the Ad is nicely laid out with artwork similar to that of the album cover taking up the majority of the space and text the rest.
 The importance of using the same imagery (in this case the 'Empire' banner, playing card visuals and painted figures) is to maintain continuity, which helps people relate this advertisement they've seen in a magazine to the actual digipak album. Kasabian also produced a logo for their band name appearance which is visible on this advertisement for the exact same reason - distinguishing themselves and helping other people to.

Other features include the reviews published by other media organisations such as newspapers or TV channels and these are used for promotional purposes, to help lure new customers or people previously unknowing of the artist in question to buy the album.

The level of continuity is taken further when watching the music video for 'Empire' one quickly recognises the  matching visual theme of the renaissance period and a time where art and paintings were very prominent (as the video is set, or supposedly set during a time of uncertainty inn Europe in the middle ages, possibly referring to the French Empire). the artwork on the advertisement is similar to that in colour and style.This imagery is complimented by a serif font, to give the appearance of upper class opulence  associated with the historical period.